The In-Store Advantage
Why In-Store Sampling Works
Nothing builds product trust like hands-on experience. In-store sampling creates sensory engagement, boosts recall, and drives immediate purchase intent.
72%
of shoppers say they're more likely to buy after trying a product in-store
Source: In-Store Marketing Institute, 2024
Sensory Engagement
Touch, taste, smell — engage all five senses at the point of purchase
Immediate Purchase Intent
Capture shoppers when they're ready to buy, not days later
Brand Recall & Trust
Real-world experiences create lasting memories and brand loyalty
AIM's Proven In-Store Activation Framework
Our 3-step execution model ensures every campaign delivers measurable results
1
Spot Selection
Identify high-footfall zones and retail partners based on shopper demographics, product category fit, and conversion potential.
500+
verified locations
2
On-Ground Execution
Professional promoters, POS branding, and real-time sampling tracking ensure flawless campaign delivery and customer engagement.
98%
promoter attendance
3
Data & Follow-Up
Capture shopper data at point of sample, trigger digital re-engagement, and measure attribution from trial to purchase.
5M+
samples delivered
Where We Activate In-Store Sampling
From Supermarkets to Salons — AIM Covers Every Aisle
Retail Stores
Capture impulse buyers at the point of sale
Malls
High-traffic zones for maximum brand visibility
Hypermarkets
Large-scale activations reaching diverse demographics
Pharmacies
Wellness and health-focused product sampling
Beauty Counters
Premium cosmetics and skincare demonstrations
Campus Stores
Reach Gen Z and college demographics directly
Don't see your ideal location? We customize activations for any retail environment.
Contact Our Retail Team →Real-Time Visibility of Your In-Store Campaigns
Track every activation, promoter, and feedback point through AIM's live dashboard
↑ 24%
42,847
Samples Distributed
↑ 18%
28,392
Leads Captured
↑ 35%
66.3%
Engagement Rate
Sales Uplift by Location
Last 7 days
Downtown Mall
Westside Market
North Plaza
East Hypermart
Central Pharmacy
Active Locations
47 stores
Across 12 cities
Campaign Duration
18 days
12 days remaining
Expected Outcomes
Measurable impact across every stage of the customer journey
Increase Retail Conversions
Turn in-store traffic into immediate purchases with hands-on product experiences
Build Authentic Brand Interactions
Create memorable sensory experiences that drive long-term brand loyalty and advocacy
Collect First-Party Shopper Data
Capture verified customer information at point of engagement for future targeting
Drive Post-Store Re-Marketing
Trigger personalized digital follow-ups to convert samplers into repeat customers
35%
Average sales uplift
72%
Sample-to-purchase rate
89%
Data capture success
4.2x
Return on investment
Success Story
A Beverage Brand Achieved a 35% In-Store Sales Lift After AIM's Sampling Drive
Samples
12K
Duration
4 weeks
Sales Uplift
+35%
Locations
28
"AIM's in-store activation strategy delivered beyond our expectations. Not only did we see an immediate 35% sales lift, but the customer data we captured allowed us to retarget samplers with personalized offers. The ROI was clear within the first week."
The Challenge
Launch a new functional beverage line in a crowded market with limited brand awareness
AIM's Solution
Strategic sampling at 28 high-traffic retail locations with trained brand ambassadors and QR-based data capture for digital retargeting
4.8x
ROI Achieved
Integration With Broader Campaigns
How In-Store Sampling Fuels Omni-Channel Marketing
Retail POS
In-store displays and shelf talkers drive immediate purchase
Digital Ads
Retarget samplers with personalized social and search campaigns
Influencer Boost
Amplify in-store activations with creator partnerships
CRM Remarketing
Nurture leads with email flows and loyalty programs
In-Store Sample
Customer tries product + scans QR code
Digital Re-Engagement
Personalized ads + email nurture flow
Conversion & Loyalty
First purchase → repeat buyer → brand advocate
5.2x
Higher LTV
68%
Retarget Success
💡 Brands that integrate in-store sampling with digital retargeting see 3.4x higher conversion rates than sampling-only campaigns
Ready to Launch Your Campaign?
Transform Retail Touchpoints Into Brand Love
Partner with AIM to run your next in-store sampling campaign — where trial meets instant conversion.
✓
500+ Retail Locations
✓
Trained Promoters
✓
Real-Time Analytics
✓
2-4 Week Launch
